It wo
uld not come as a surprise to many, considering how Yahoo has been making some smart marketing innovations. Yahoo’s new portal services like web mail, stylish searches, Yahoo Answers in selected results, Yahoo Photos/Flickr search and removal of irritating Weather or News shortcuts have made it the talk of the town. Google is still the undisputed title holder for searches, but lost in the arena of promotion of its new additional features, like iGoogle page or Google Maps. Search results with video & news into content, changing AdWords background colours & dropping Froogle, which are blamed for plummeting its customer satisfaction. A Google spokeswoman commented on the survey results, “We are continually working to provide the best online experience for our users and welcome strong competition that helps in market innovation.” This insignificant decline may not worry Google, but the company must realize that Yahoo’s score this year represents a changing trend in the psyche and perception of customers towards search engines. The perceptions of customers towards Yahoo changed after Yahoo’s re-launch of its home page. The web page was redesigned but Yahoo made sure of keeping all the old offerings.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
uld not come as a surprise to many, considering how Yahoo has been making some smart marketing innovations. Yahoo’s new portal services like web mail, stylish searches, Yahoo Answers in selected results, Yahoo Photos/Flickr search and removal of irritating Weather or News shortcuts have made it the talk of the town. Google is still the undisputed title holder for searches, but lost in the arena of promotion of its new additional features, like iGoogle page or Google Maps. Search results with video & news into content, changing AdWords background colours & dropping Froogle, which are blamed for plummeting its customer satisfaction. A Google spokeswoman commented on the survey results, “We are continually working to provide the best online experience for our users and welcome strong competition that helps in market innovation.” This insignificant decline may not worry Google, but the company must realize that Yahoo’s score this year represents a changing trend in the psyche and perception of customers towards search engines. The perceptions of customers towards Yahoo changed after Yahoo’s re-launch of its home page. The web page was redesigned but Yahoo made sure of keeping all the old offerings.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
No comments:
Post a Comment