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dal Das, a Professor of Sociology, bemoans this 15th August aberration as “an amazing opportunity, lost.” He reckons that it is not everyday that the cut-throat world of business has an opportunity to actually exploit the emotional-patriotic space in a creative fashion without really focusing excessively on the sell factor… “a canvas which is invitingly open for exciting inventiveness with a captive audience – in patriotic mood and mode – ready to absorb the communication across media. After all it is a very special day and even the most hardened sceptic will be willing to relent in the face of the popular mood of the moment. Unfortunately, for unknown reasons, what we are deluged with are variations of dull ads. Sad…” While the jury is not fully out on this one, some take-outs are worth …taking out!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
dal Das, a Professor of Sociology, bemoans this 15th August aberration as “an amazing opportunity, lost.” He reckons that it is not everyday that the cut-throat world of business has an opportunity to actually exploit the emotional-patriotic space in a creative fashion without really focusing excessively on the sell factor… “a canvas which is invitingly open for exciting inventiveness with a captive audience – in patriotic mood and mode – ready to absorb the communication across media. After all it is a very special day and even the most hardened sceptic will be willing to relent in the face of the popular mood of the moment. Unfortunately, for unknown reasons, what we are deluged with are variations of dull ads. Sad…” While the jury is not fully out on this one, some take-outs are worth …taking out!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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