The Rehma
n ad or the Hamara Bajaj ad or an India-Pakistan cricket match seems to achieve far more in terms of patriotism or soaring spirits than most of these ads put together. Why? Because, everything considered, these ads don’t seem to be able to add any value to the core content; all they seem to do is force feed words and phrases that attempt to signify the spirit of the occasion. Result? They look and sound corny, boring, unimaginative, uninteresting, fake, propagating nothing more than hollow posturing…
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
n ad or the Hamara Bajaj ad or an India-Pakistan cricket match seems to achieve far more in terms of patriotism or soaring spirits than most of these ads put together. Why? Because, everything considered, these ads don’t seem to be able to add any value to the core content; all they seem to do is force feed words and phrases that attempt to signify the spirit of the occasion. Result? They look and sound corny, boring, unimaginative, uninteresting, fake, propagating nothing more than hollow posturing…For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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