Any first mover advantages over the years?
We have been unique in our approach and due to our group efforts and high level of teamwork; one reason why we haven’t face many insurmountable hurdles. The company was one of the first ones in India to come up with 100% stainless steel pumps. We compete with ourselves every time and try to learn newer techniques and implement them in our company. We are currently in a similar stage, where we are learning new methods to attain high level of efficiency.
What is that unique differentiating factor that makes CRI pumps stand out from the crowd?
We understand the needs of the farmers and hence have designed our product range accordingly. Our company has developed a high level of expertise in the business, which has helped us to overtake small problems easily. The use of these processes eventually results in providing the best product to the customer. We have our mark in the market and the customer is confident that the product will have a long life.
How do you plan to cope up with the competition that prevails in your industry?
We manufacture a wide range of pumps and we have 1000 variants of pumps in our portfolio. Moreover, from the agricultural sector we are moving towards urban areas. In the meantime, we have also introduced pumps which can be used in apartments and multi-storied buildings. We supply pumps for various states like Andhra Pradesh, Gujarat, to name a few. We work on a primary motive to fulfill the needs of the customers. We were certified with our first ISI certificate 30 years back; now, we have ISI certification even for international standards. Our aim doesn’t lie in the profits for the company alone; we equally focus on delivering best quality. Currently, we are producing 339 star rated pumps and hence, hold the position of market leaders in the segment. We are now shifting our administration from a family-backed to structured professional company and wish to function under the new talents as it is time for the next generation to take over.
We have been unique in our approach and due to our group efforts and high level of teamwork; one reason why we haven’t face many insurmountable hurdles. The company was one of the first ones in India to come up with 100% stainless steel pumps. We compete with ourselves every time and try to learn newer techniques and implement them in our company. We are currently in a similar stage, where we are learning new methods to attain high level of efficiency.
What is that unique differentiating factor that makes CRI pumps stand out from the crowd?
We understand the needs of the farmers and hence have designed our product range accordingly. Our company has developed a high level of expertise in the business, which has helped us to overtake small problems easily. The use of these processes eventually results in providing the best product to the customer. We have our mark in the market and the customer is confident that the product will have a long life.
How do you plan to cope up with the competition that prevails in your industry?
We manufacture a wide range of pumps and we have 1000 variants of pumps in our portfolio. Moreover, from the agricultural sector we are moving towards urban areas. In the meantime, we have also introduced pumps which can be used in apartments and multi-storied buildings. We supply pumps for various states like Andhra Pradesh, Gujarat, to name a few. We work on a primary motive to fulfill the needs of the customers. We were certified with our first ISI certificate 30 years back; now, we have ISI certification even for international standards. Our aim doesn’t lie in the profits for the company alone; we equally focus on delivering best quality. Currently, we are producing 339 star rated pumps and hence, hold the position of market leaders in the segment. We are now shifting our administration from a family-backed to structured professional company and wish to function under the new talents as it is time for the next generation to take over.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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