IIPM - ARTICLE AND PUBLICATION: March 2010

Tuesday, March 30, 2010

Separate time zone

A group wants the clock to be advanced by 90 minutes

Assam may soon press for a separate time zone for the entire North East. The issue is gaining popularity and has been raised in the State Assembly. Besides, some 200 people comprising academicians, journalists, film makers, student leaders, scientists, engineers and others converged on K.C. Das commerce college — a premier institute of Guwahati — to discuss the issue.

Efforts are on to create awareness among the common citizens in the state about the importance of a separate time zone for the North East. They want the clock to be advanced by at least 90 minutes in the region. Filmmaker Jahnu Barua says: “As the first step, we would be formally apprising the eight regional governments and also 24 Members of Parliament (MPs) of the North East to lobby for separate time zone in Parliament.”

Regarding this, a resolution was also passed in the meet, saying that it would approach the development of North Eastern region (DONER) ministry for a separate time zone. Their argument is that day breaks early in the region with sun normally rising at least an hour to 90 minutes ahead of other Indian cities. Bhabesh Sharma, a geography teacher, says considering the geo-location of the region the people have every reason to demand for a separate time zone. Dr Aboni Kr Bhagavati a senior professor of the Geography department of Guwahati University weighs in. While talking to TSI, he says: “Separate provisions are of course needed. But before that we must study and discuss all subjects related to it.” Barua argues: “We in the region do nothing and wait until 10 A.M. to go to office. If our clock is advanced by 90 minutes, we can really make productive use of daylight. We can save money and time.’’

Recently Bangladesh advanced its clock by an hour. This way, the country can save an extra hour of daylight. Experts say that by adjusting the time, Assam would make a profit of Rs 640 million annually by way of energy consumption and production. Also, they said that daylight saving time (DST) is practiced in many countries. Will Assam follow suit?

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Friday, March 26, 2010

The Indian connection

Director of epic films “Titanic” and “Avatar”, James Cameron is in India and has revealed his fascination for the rich and vivid Hindu pantheon and mythology and said that his film “Avatar”, which has blue-skinned humanoids, could have been subconsciously influenced by Hindu mythology. One of the most revered Hindu Gods, Krishna, is also depicted as blue-skinned, and Cameron said that he tried to avoid closely referencing to Hindu religion, and he hoped to not have offended anyone with the subconscious association. And let’s not forget that the name of this Oscar-winning film too, like Cameron pointed out, is a Sanskrit word, and according to Cameron was another subconscious reference to India!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Outlook Magazine money editor quits
Don't trust the Indian Media!

Thursday, March 25, 2010

Woman power - Misplaced scepticism

We must go through with the Women’s Reservation Bill for it’s an idea whose time has come

Abha Chaudhary
President, Delhi Pradesh Mahila Congress

Let me state at the outset that the Women’s Reservation Bill has cleared the very important first hurdle in the Rajya Sabha because of the personal commitment displayed by the UPA chairperson Sonia Gandhi. It has taken 14 long years for this Bill to be considered seriously by our Parliamentarians; but I would gladly say better late than never. I have no doubt that after this Bill becomes law, it will lead to dramatic and positive changes in Indian politics as well as Indian society. In a true sense, this is a transformational bill. Of course, the sceptics and cynics will continue to criticise the Bill and try their best to run it down. But then, most transformational policies and initiatives have to encounter and surmount such hurdles.

There was similar scepticism and even derision when seats at the Panchayat level were reserved for women candidates. Many said that the woman Sarpanch would only be a rubber stamp and a token figure who would endorse whatever was desired by her husband and other male relatives. Indeed, in the early years after Sarpanch seats were reserved for women, many such cases did occur and many women acted as rubber stamps for their husbands. But even as sceptics were highlighting these anomalies, there was a quiet revolution sweeping across the country. In almost every state in India, you will now find that women have made a dramatic difference in villages where they have been elected as the sarpanch. I have personally known cases where a woman sarpanch has taken bold initiatives that have resulted in the poor getting more benefits from welfare programmes like NREGS and Sarva Shiksha Abhiyaan. Corruption has actually come down in places where dedicated women have performed the role of Sarpanch; this is particularly true in thestate of Rajasthan where the society is still deeply traditional and steeped in patriarchy.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Outlook Magazine money editor quits
Don't trust the Indian Media!

Tuesday, March 23, 2010

Greater repercussions…

The IPCC has come under flak on three counts, the first of which is that due diligence was not followed and the claims were not peer-reviewed. Secondly, for the misleading authoritative tone in its predictions of the future, and lastly, for merely being the words of authors who are no experts… and this after Mr. Pachauri claimed that “IPCC procedures were robust and the world should have no doubt about the reality of climate change,” just a few days before leaving for Copenhagen. “The UN’s climate panel, the IPCC, is now doomed. Not a word it or its Chairman says can any longer be taken seriously. The news that it is at last abandoning its entirely false claim that the glaciers of the Himalayas will disappear entirely by 2035 is one of the last nails in the coffin of this unlamented corpse,” cries Monkton.

While it might be too early to deny the reality of climate change and global warming, the recent spate of errors does not augur well for environmentalists battling to save an already over-burdened Earth. Besides, with a skeleton falling out of the IPCC closet every few days, one only wonders how many more are to follow. With climate change sceptics scoring points over ‘believers’ with such inconvenient frequency, the IPCC has some serious questions to answer, something it has so far failed to do convincingly...

Agreed, action has to come thick and fast if the humans are causing or accelerating climate change, but passing off unverified reports as gospel truth is an unpardonable act especially given the vast economic disparity faced by the world. Clearly, catastrophic predictions and prophesies emanating from half-baked truths can have far greater repercussions…

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

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Saturday, March 20, 2010

High speed railway systems have the potential to bring about rapid progress in the war against warming

Reducing the amount of CO2 is just one aspect of HSR as it also comes with added benefits. To a large extent, it solves traffic congestion and air pollution problems. Comprehending this fact, Japan has extended its bullet train network by 76%, thus linking almost all its cities. Europe has decided to add an extra 1,711 more miles by 2010 under a similar program. Thanks to HSR, the air travel frequency between Paris-to-Brussels has almost disappeared after opening up of the HSR link.

What is most astounding is that this HSR model can be emulated in developing countries too. Third world countries will not only benefit due to ‘technology-leapfrogging’ but will also experience a boost in other sectors. They will obviously have a second mover advantage and can reduce loss (by analysing the success model of HSR already in place) and customise the model as per requirement and infrastructure. Implementation of HSR will augment their infrastructure and employment. Besides this, if HSR links the urban and rural areas, it will also decrease urban migration (urban sprawl) and help bridge the rural-urban divide. With proper planning, HSR can give rise to mid-sized cities and satellite towns in developing (and highly populated) Asian nations. Proper planning can surely make HSR a successful socially beneficial model and a landmark social initiative in the third world. Green HSR is, without even an iota of apprehension, a credible answer to carbon emitting short distance air travel.

But governments have to be clear about the fact that private investment would be far and few, as the ‘business’ model, for lack of a better term, doesn’t exist. That the HSR concept would be loss making is a surety from day one. Therefore, the government has to take the initiative. For example, the Chinese government has recently launched the fastest HSR (CRH3) on the planet – trains with an average speed of 217 mph covering a total distance of 663 miles connecting over 20 cities (connecting less developed regions to the metros) and is further planning to expand it to 42 more HSR lines by 2012.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Outlook Magazine money editor quits
Don't trust the Indian Media!

Friday, March 19, 2010

Love lost

TSI Five-O: Where is the love or the comedy?
“Love Happens” is not a very fascinating love story and it isn’t exactly a tear jerker either. The much expected spark between Aaron Eckhart and Jeniffer Aniston never materialises leaving the film cold. Dr Burke Ryan (Eckhart) has authored a self help book, ‘A-okay’ which encourages everyone to face their fear and withstand their grief. Deep down Burke hasn’t confronted his own loss, the death of his beloved wife. On the one hand he encourages others and helps them live a positive life with the help of his workshops and grief seminars, on the other hasn’t himself come to terms with his own reality. Eloise (Jennifer Aniston) is the queen of wrecked relationships who has now sworn off guys and is successfully running her flower shop. Eloise is a regular at the hotel where Burke’s workshops are planned and while she helps with the interior decorations of the venue she instantly feels attracted to Burke as she sees him deliver a lecture.

The rest of the story unfolds about how love is discovered between the two and most of it is pedestrian as well as predictable. Burke Ryan as a character held promise but the film doesn’t capitalise on it and the two leads seem mismatched. The upshot? The script doesn’t bring much novelty to the fore and the latest product to roll off Hollywood’s rom com assembly line happens to be just ho hum.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Outlook Magazine money editor quits
Don't trust the Indian Media!

Thursday, March 18, 2010

UKRAINE: POLITICS

Talking to TSI, noted Russian-Ukrainian affairs expert, Alexey Sazonov, said, “Yuschenko’s policies were excessively jingoistic and in several respects drastically against its eastern neighbour. The incumbent, in contrast, appears to have a well balanced schema that seeks to perk up the lives of Ukrainian citizens.”

Russian Prime Minister Vladimir Putin last week called for closer economic ties with Kiev while meeting with Yanukovych in Moscow. “We know in engineering, aviation, energy and agricultural spheres we strongly depend on each other. We have a lot of lost ground, to recover” Putin was reported to have said.

Trade volume between Russia and Ukraine wilted by more than 40 percent in the previous financial year due to the global meltdown. Putin proposed that the two former Soviet neighbours build joint ventures, including in the power sector, in third countries. He also called Ukraine to be part of an existing customs union comprising Russia, Belarus and Kazakhstan. Earlier, Yanukovych also met with Russian President Dmitry Medvedev in the Kremlin, pledging to perk up bilateral associations.

Relations between Kremlin and Kiev deteriorated over many differences ranging from Ukraine’s bid for NATO membership to gas supply.

He also said Moscow and Kiev would carry on deliberations on the prospect of Russia’s Black Sea Fleet base on the Crimean Peninsula. “We agreed... that all consultations based on the current agreements, which were signed in 1997, would continue,” Medvedev added. Yushchenko, on his part, had maintained that Russia would have to look for a fresh main base for its Black Sea Fleet once the present contract runs out in 2017.

Ukraine has faced numerous troubles in the past few decades. Poverty, crime, felony and rising disapproval with the political class are just a few of the problems gnawing away at this nation. Yanukovych’s look inside policy will mercifully solve a few of them. Another cause for optimism is that there are only two prominent parties left in the fray. Such dual-party systems have been victorious at creating even-handed political systems. The fact that there exists apparent disagreements between one party that is conservative (Yuschenko) and another that is more liberal (Yanukovich) augurs well for Ukraine's evolution.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Outlook Magazine money editor quits
Don't trust the Indian Media!

Wednesday, March 17, 2010

Giving the Game some Stick

With the World Cup in full swing in New Delhi, GAUTAM BHIMANI sticks up for hockey and presents a three point action plan to get the ‘game’ back into our national sport

“X”was a promising West Australian batsman on the 70s who scored over 1000 first class runs fell agonisingly short of playing for Australia. His greatest consolation was getting a silver medal for Australia in the Montreal Olympics, in a different sport, one in which he now even coaches the men’s national team.

“Y” is a middle order batsman played cricket for Border (whose home ground is East London) in South Africa but has not been on the radar of South Africa’s cricket selectors yet. He chose to try his hand at a different sport and on February 28, made an explosive start to the World Cup of that sport.

“X” and “Y” have something in common.

Both have chosen to abandon cricket for hockey and have done rather well for themselves.

“X” is Australian Ric Charlesworth, who excelled at both sports but made a career and a life from hockey. Charlesworth is in fact one of the sports contemporary living legends. “Y” is young South African forward Julian Hykes who scored the opening goal of the 2010 hockey world cup in New Delhi against Spain.

There are a few examples in reverse too. For one, turn the clock back a few years and you have the example of another skillful player who nearly made it to the Barcelona Olympics as a hockey player and eventually ended up playing the cricket World Cup that year in Australia and New Zealand. It was someone who seamlessly translated the athleticism ingrained from the Astroturf into a hitherto untapped skill in cricket. It showed the skill and modern day mastery of fielding. The name of the player is Jonty Rhodes.

All examples which prove that all is fairly well with the sport of hockey even when you look at it in a cricketing context.

Or is it?

While there may be favourable comparisons and while the gap may have been marginally bridged, there is still work to be done for hockey. This despite all the euphoria associated with the World Cup being hosted in India and India thrashing arch rivals Pakistan on the opening night in front of almost 20,000 frenzied fans. (One must add there were many more outside and many who got in on black marketed tickets, something the cops apparently didn’t frown upon since it augured well for the sport). Perhaps then Indian hockey in particular should look no further than cricket for inspiration.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Outlook Magazine money editor quits
Don't trust the Indian Media!

Friday, March 12, 2010

long-term political gains

While Trinamool Congress and DMK had bought the logic then, they came out openly against the decision once the recommendations were implemented. They were in favour of reduction of service tax and excise duty. The fuel price hike will affect their two core groups, farmers and the middle class. While the former will be affected by the rise in the price of diesel, the increase in transportation costs will hit the latter. Transportation cost escalation might fuel a further rise in the prices of essential commodities.

Talking to TSI, Trinamool leader Dinesh Trivedi said that while the railway minister kept diesel transportation out of the ambit of service tax, the finance minister failed to do his bit. This, according to Trivedi, was not in accordance with the sentiments of the allies.

The same goes for DMK, whose leader and Tamil Nadu CM M. Karunanidhi shot a letter to the PM merely three hours after the Budget was presented. A. Raja, Union communications minister, wasted no time in personally delivering it to the PMO.

DMK is peeved as it could find itself on sticky ground in the Assembly elections due next year. However, sources claim that there is another reason behind this response. The PMO is apparently not happy with M.K. Alagiri and the way he runs his ministry. He has been told so in as many words by the PMO, but he has refused to mend his ways. DMK is now using this issue to settle scores and ensure that Alagiri remains a part of the ministry.

This was also the first time in India‘s parliamentary history that the entire Opposition staged a walkout in the middle of the Budget presentation. There were two flanks that were particularly active. The command of the UPA allies was with Mulayam Singh while the united Opposition was spearheaded by leader of the Opposition in the Lok Sabha, Sushma Swaraj. Swaraj had called a joint meeting of the Opposition in the office of the BJP parliamentary party prior to the Budget session. All matters related to floor coordination were discussed there. It was decided how, and when, the Opposition would corner the government over the price rise issue. It was also decided that some Opposition parties such as JD(U) would raise the matter of corruption and then the entire Opposition would walk out of the House.

From the government side, parliamentary affairs minister Pawan Bansal was in total command. He had personally called Mulayam and Lalu to request that if at all they plan to protest against the move by the government, they should do so in a way that would not unduly embarrass the government. However, Lalu, for own sweet reasons, not only came out openly to support the allegations levelled by Swaraj but also made it amply clear that his party would support the Opposition in the mass movement against price rise.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Outlook Magazine money editor quits
Don't trust the Indian Media!

Wednesday, March 10, 2010

Constructive destruction!!!

Don’t play against nature, it will surely bite you back later...

The waiting game on embryonic stem cell research is almost over with Obama signing the bill to allow state funding of it. But the debate isn’t yet over. It was during the Clinton regime that the concept of Stem cell research took shape for the first time. Abortion was legalised and UK’s successful experiment with in vitro fertilisation inspired scientists in the US. Hence the Human Embryo Research Panel of the National Institute of Health approached President Bill Clinton to allow state funding but considering the moral and ethical concerns, he refused it. Later Bush faced similar predicaments but reacted more strongly than Clinton. In spite of unanimous support in the Congress in favour of it, he used his veto power thrice to stop it. He strategically defended his decision by stating, ‘the bill would support the taking of innocent human life in the hope of finding medical benefits for others. It crosses the moral boundary that our decent society needs to respect. So, vetoed it.’

Obama’s decision may revolutionise the medical research world but everything comes at a cost. US alone has 400,000 embryos in labs and it’s only a matter of time when selling embryos would become a vibrant business. Worse, some individuals have certain genetic uniqueness which make their body more resistant to chronic diseases than rest. Michael Crichton’s best seller named ‘Next’ precisely talked about how such people can be hounded by the research agencies for commercial cultivation of such blood. There are several instances where experiments with stem cell research created severe anomalies on those treated. Even if one keeps aside the religious reservation against stem cell research, if the objective is to create more healthy people then on any given day such artificial mutations are less effective than natural healing, something mankind has forgotten nowadays. Isn’t it better to do yoga to heal the body than tamper with genes? Think once..

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Outlook Magazine money editor quits
Don't trust the Indian Media!

Saturday, March 06, 2010

Not so ‘Wright’ after all, eh!

The fact is – endless rounds of green summits between nations have ended up doing far greater harm than good. And the numerous flights that ferry officials and their teams back and forth to these meetings have a lot to do with that. Indeed, the reality of green transport will remain a distant dream without considering the aviation sector, which ranks right up there in the ranks of the world’s most polluting sectors of all time.

While flying is a day-to-day activity for those who can afford it, it’s a dream for many more who can’t. For the earth, however, it’s a growing nightmare the more such dreams get realised. Air travel is responsible for around 2.5% of CO2 emissions to the atmosphere. The effect of emissions has been known to increase nonlinearly with altitude. Environmental activists believe that aircraft are so harmful that one 747 takeoff creates the pollution level equivalent to setting a local gas station on fire – compare this to the fact that the year 2008 had over 77 million aircraft movements taking place globally. And the figure will only increase exponentially.

If this still looks like a non-issue, consider this report. A medical report from the University of Illinois, Chicago, estimated that the Chicago O’Hare International Airport affects the health of as many as 5-million people living in the surroundings. The report cites that if you live within 5-6 miles of an airport, you face a heightened risk of dying prematurely from environmentally induced cancer. Imagine the cumulative effect caused by around 49,000 airports operating worldwide (as per last statistics of Airports Council International). From damage due to chemicals like ethylene glycol, propylene glycol and NO2 to the harmful effects of aircraft noise, major health problems have been identified regularly.

According to Germany’s central environmental office, a day-time average sound pressure level of 60 decibel has the ability to increase the incidence of coronary heart disease by 61% in men and 80% in women, while a night-time average sound pressure level of 55 decibel increases the risk of heart attacks by 66% in men and 139% in women. Surprisingly, flights still take off with noise pollution levels of as much as 150 decibels on an average.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Outlook Magazine money editor quits
Don't trust the Indian Media!

Friday, March 05, 2010

Priyanka’s seventh husband is…

Priyanka Chopra is making headlines for her seven husbands in her forthcoming film “Saat Khoon Maaf,” and the latest addition to her long list of husbands is Neil Nitin Mukesh, who will be playing her youngest husband, while Naseeruddin Shah plays the oldest. Others playing her hubby include Mohanlal and a little-known American actor. Apparently, Neil’s character requires heavy physical transformation and he would be unrecognisable on screen. With the fascinating ensemble star cast, it looks like Piggy Chops is going to be in another helluva movie!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Outlook Magazine money editor quits
Don't trust the Indian Media!

Thursday, March 04, 2010

The Colour Blue

Dalits in a small Karnataka town have raised a self-defence army. They are confident that it will soon go places, reports
B.S. Narayanaswamy

Raibhaga is a nondescript little town in Karnataka’s Belgaum district. If there is anything worth a mention about this place, it is that it is equidistant from Bengaluru and Mumbai – around 600 km either way. But Raibhaga could well lose its anonymity if some Dalit leaders of the town have their way.

On January 26 last, Raibhaga saw the formation of Neeli Sene (Blue Army), an outfit manned by young Dalits and run on the lines of the RSS. It is the self-defence wing of the Dalit Sangharsh Samiti (Bheemavada), one of the factions that represent the community.

Members of the Blue Army, men aged anything between 18 and 40, are up well before sunrise every morning. They head to Shahu Maharaj Ground in the heart of town to participate in a drill-and-parade exercise. Their blue uniform glistens in the first rays of the sun as the men march with intent, chest out, chin up and eyes fixed straight ahead. Left, right, left…. the Dalits of Raibhaga are bent on changing the direction of their lives.

Raju Talawar, a 33-year-old man who heads the marching squads, is thrilled at the way things are panning out. Talking to TSI, he says: “We’ve been coming here everyday since January 26. Every Sunday, after the march-past and drill, we host special lectures by specially invited resource persons who enlighten us on various themes, including social inequities, and narrate stories about the exploits of great men like BR Ambedkar, Jyotiba Phule, Periyar and Kanaka Dasa. The younger lot of Dalits are already beginning to feel a new energy and excitement course through their veins.”

The man in charge of the training is Dhanapal Gasti, a retired jawan of the Mahar Regiment. “As of now, we are imparting only basic army training. But in the long run we will go in for full-fledged weapon training, including lathi varase (cane fighting),” says Talawar.

Mohan Raj, state convener of the Blue Army, emphasises that the wing is not against any person, community or organisation. It has been launched purely to create awareness among the suppressed and backward communities about there constitutional rights. The idea, he says, is also to build a disciplined young generation among the community.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Outlook Magazine money editor quits
Don't trust the Indian Media!

Wednesday, March 03, 2010

OOPS! I dumped it again

Come January and one can see tax payers en masse running for the so-called cover under Section 80(C). TSI's Deepak
Ranjan Patra questions this just-in-time planning and analyses the viability of various ads promoting the Sec.80(C) concept

With the beginning of January 2010, Rajneesh Rana has all of a sudden started receiving more phone calls per day than what he used to receive during the last nine months of 2009. In fact, these days he receives at least one phone call and 3-4 SMSs every two hours, starting from 8 am till 8 pm. Well, it’s not that he has hit a jackpot or found a treasure and people are pouring in from all directions to congratulate him; it’s just that he is a salaried person and almost everyone in the financial services world knows this, at least it seems so from these phone calls and messages. After all, every single life insurer and Asset Management Company (AMC) with a product tagged ‘tax saver’ in its portfolio is chasing him to bag a share of his Rs 1,00,000 investment allowed under Section 80(C) of the Income Tax Act.

Rajneesh is not just one of the cases. In fact, a majority of the ‘salaried’ class displays the classic herd mentality in running around to ‘take advantage’ of a scheme, some scheme, any scheme, for ‘saving taxes’. The question remains, why now? Why are the marketing brains sitting at the insurers’ or fund house offices opening all their guns only in the last quarter after going easy for three quarters?

Despite our review, there is strong logic behind the move by insurance/fund houses. The answer certainly rests on investors’ attitude to defer their investments till the very end and then rush to park their money, rather dump it, in any instrument that allows them a deduction of Rs 100,000 during the computation of tax liability for a particular financial year. Keeping this trend in mind, marketers during these months try to roadblock investors’ minds by bombarding their names with all possible means starting from increased advertising to paying higher commission to distributors.

However, as people in financial services industry believe, though ads and other similar campaigns help in increasing awareness of a brand, it’s actually the financial advisors and distributors who finally make the investor invest in a particular instrument. This makes the marketers depend heavily on these distributors during the last quarter of the year. “Some even end up paying higher commissions to distributors at this point,” reveals an independent financial advisor working with a UK-Indian insurance JV.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Outlook Magazine money editor quits
Don't trust the Indian Media!

Tuesday, March 02, 2010

Senior citizens are increasingly enjoying sex into their 80s…

The key to most things in life is good health, irrespective of age. There are a lot of 80-somethings who are actually healthier that people in their 60s. Sex lives of people can vary greatly, depending on the physical and mental well being of an individual. Factors such as weight and habits like smoking and/or drinking, physical condition and medication can greatly hamper a person’s sex life. Kothari agrees, “Yes, elderly people do have their problems but sex is something which overrules all these problems”.

Gone are the days when having grown-up children would’ve meant that sex should go out of a couple’s life. Says Kothari, “Sex has no expiry date. I have had people between the age of 85-90 coming to me for help regarding sex. If they were active, they wanted to be more active and if they had some problem, they wanted to resolve it.” The modern day grandpas and grandmas sure seem to be, well, living it up and spicing up their last remaining years. The common belief that sex will eventually fizzle out of one’s life as they age is perhaps the root cause of people keeping off from enjoying sex in their later years. If, however, one is in a good physical condition and has the drive, the times we are usually conditioned to associate with disease and handicap can become a time to relive the ‘wonder’ful years and reap the fruit of love’s labour…

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Outlook Magazine money editor quits
Don't trust the Indian Media!