Down now, but TCS has immense potential to bounce back among the crème in the 4Ps B&M rankings soon
An i
mportant player in the booming IT sector, Tata Consultancy Services (TCS) boasts of possessing more than 70,000 associates worldwide. Courtesy its fledging state-of the- art consulting services and enviable Global Network Delivery Model, TCS recorded revenue earnings of a staggering $4.3 billion for FY07. Agnello Dias, National Creative Director, J. Walter Thompson’s attributes TCS’s success to the company managing to outlast prevailing market trends and ride over them. “They were steadfast with their vision irrespective of the circumstance,” he says. Looking to strengthen its position in the global market, TCS launched “Experience Certainty” during the last quarter, which made it the first Indian corporate to come out with a global branding and marketing campaign.
For Complete IIPM Article, Click on IIPM Article
An i
mportant player in the booming IT sector, Tata Consultancy Services (TCS) boasts of possessing more than 70,000 associates worldwide. Courtesy its fledging state-of the- art consulting services and enviable Global Network Delivery Model, TCS recorded revenue earnings of a staggering $4.3 billion for FY07. Agnello Dias, National Creative Director, J. Walter Thompson’s attributes TCS’s success to the company managing to outlast prevailing market trends and ride over them. “They were steadfast with their vision irrespective of the circumstance,” he says. Looking to strengthen its position in the global market, TCS launched “Experience Certainty” during the last quarter, which made it the first Indian corporate to come out with a global branding and marketing campaign.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
