After LG’s head on collision with Apple, comes Nokia which is finally shutting its music service ‘Comes with Music’ to launch a new service along with Ovi Entertainment Service, titled Ovi Music Unlimited. Nokia’s previous music service had not been quite that successful, especially as the subscription model (users could download music in their Nokia multimedia handsets by getting the subscription) didn’t quite get that much of a following, more as it did not get launched in the largest music market, US. With Ovi Music Unlimited, Nokia hopes to improve upon the past and give users access to literally millions of songs. Numbers with respect to song availability and ease will clearly will be a determining factor – although Apple’s loyalty with customers runs much deeper.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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