Friday, March 18, 2011

HE IS ON A MISSION TO ERADICATE DIABETES WITH FENUGREEK AND MAKE FENFURO A GLOBAL BRAND. MEET PAWAN GOEL, CEO, FENFURO. BY AMIR MOIN

What would you like to say about you as a leader?
Human Resource is the most crucial asset that a company can have and I believe the same for my people. We are growing based on this principle.

How do you deal with various challenges that you face in a competitive environment?
We are in a business where we can not mess with quality. So for us the mantra is to keep a tab on quality and try to become cost effective.

What do you think is the most desired thing to create a great brand?
Consumer confidence in the product is the only way a company can create a great brand.

What do you think is the best way you could market your brand?
Use of the right kind of media vehicle, which would take our product to the right set of consumers, is the best way to market your product.

How do you manage your personal and family priorities?
I have good people taking care of my bread and butter. It is because of my people that I manage both my priorities so effortlessly.

Would you like to give some advice to the new generation?
Work Hard, be honest & have faith. If one can do this much, success will come searching for the person.

Do you believe in goals? Have you set any such goal for your business?
Yes, certainly. In short term, we are targeting a sizeable market share by 2015. And in long term I would love to establish the Fenfuro brand at an international level.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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