Google’s dominance is under threat
Unlike i
ts namesake, Yahoo has hardly got the opportunity for a victory cheer ever since it was upstaged by Google on literally every front in the search engine space. Not until now that is. For the first time in the last five years, Google has lost its championship belt to Yahoo in the critical aspect of customer satisfaction, as per the American Customer Satisfaction Index conducted by University of Michigan. This year, Yahoo was a point ahead of Google at 79. This search engine survey also indicated a resurrection of sorts for infamous search portals like Ask.com, AOL, MSN et al. In particular, Ask.com achieved the highest increase in customer satisfaction this year of 6%. Ask.com could in fact prove to be a well-armed rival for the major search engines in the coming years as it has strong search technology & impressive features too. Larry Freed, CEO, Fore See Results (which sponsored the ACSI report) commented, “People have gotten comfortable with the (Yahoo) interface. They have also done a good job in continuing to be dominant in communities and sub-functions of the portal.”
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Source : IIPM Editorial, 2008
Unlike i
ts namesake, Yahoo has hardly got the opportunity for a victory cheer ever since it was upstaged by Google on literally every front in the search engine space. Not until now that is. For the first time in the last five years, Google has lost its championship belt to Yahoo in the critical aspect of customer satisfaction, as per the American Customer Satisfaction Index conducted by University of Michigan. This year, Yahoo was a point ahead of Google at 79. This search engine survey also indicated a resurrection of sorts for infamous search portals like Ask.com, AOL, MSN et al. In particular, Ask.com achieved the highest increase in customer satisfaction this year of 6%. Ask.com could in fact prove to be a well-armed rival for the major search engines in the coming years as it has strong search technology & impressive features too. Larry Freed, CEO, Fore See Results (which sponsored the ACSI report) commented, “People have gotten comfortable with the (Yahoo) interface. They have also done a good job in continuing to be dominant in communities and sub-functions of the portal.”For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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