The
traditional Google home page has brought tremendous reviews in the first few years, but now the design looks a bit outdated. Google needs to have a more innovative, attractive and user friendly design. Google has always had an impeccable record on the technology platform, a legacy of its founders, Brin & Page. But has been criticised for weak marketing. If this weakness is not taken care of, customers could soon start availing of services provided by other search engines. When Google started its journey, search was a commodity, rather than a unique differentiating factor. Google changed that status quo and built a massive fortune almost exclusively on search. But as the company itself would realise, that it cannot go on the same way. Besides acquiring companies like YouTube to get into new exciting growth areas in the internet space, Google will have to make some dramatic initiatives to ensure that it means much more to its customers than a huge mathematical number.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
traditional Google home page has brought tremendous reviews in the first few years, but now the design looks a bit outdated. Google needs to have a more innovative, attractive and user friendly design. Google has always had an impeccable record on the technology platform, a legacy of its founders, Brin & Page. But has been criticised for weak marketing. If this weakness is not taken care of, customers could soon start availing of services provided by other search engines. When Google started its journey, search was a commodity, rather than a unique differentiating factor. Google changed that status quo and built a massive fortune almost exclusively on search. But as the company itself would realise, that it cannot go on the same way. Besides acquiring companies like YouTube to get into new exciting growth areas in the internet space, Google will have to make some dramatic initiatives to ensure that it means much more to its customers than a huge mathematical number.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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