And
the MNCs will have to outperform these indigenous players – Amul and Mother Dairy. Through a formidable build up of logistics capabilities over the years, these players have proliferated the dairy business from a mere milk business to several milk based product businesses. “I think that becomes necessary in food business, so even if you are a co-operative company, you need to add value to your products. Constant value addition has enabled us to enrich our dairy portfolio,” feels Paul Thachil, CEO, Mother Dairy India Ltd.. Value addition with massive expansion strategies has enabled Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), Amul and National Dairy Development Board & Mother Dairy to corner global giants like HUL. Sources from Amul reveal us this success mantra. As a dairy firm, they have an edge of having their own procurement hub; what became necessary was spreading their network faster than HUL could. However, unlike Nestlé, HUL never paid heed to having a full fledged dairy unit.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
the MNCs will have to outperform these indigenous players – Amul and Mother Dairy. Through a formidable build up of logistics capabilities over the years, these players have proliferated the dairy business from a mere milk business to several milk based product businesses. “I think that becomes necessary in food business, so even if you are a co-operative company, you need to add value to your products. Constant value addition has enabled us to enrich our dairy portfolio,” feels Paul Thachil, CEO, Mother Dairy India Ltd.. Value addition with massive expansion strategies has enabled Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), Amul and National Dairy Development Board & Mother Dairy to corner global giants like HUL. Sources from Amul reveal us this success mantra. As a dairy firm, they have an edge of having their own procurement hub; what became necessary was spreading their network faster than HUL could. However, unlike Nestlé, HUL never paid heed to having a full fledged dairy unit.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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