The Indian dairy sector is bracing itself for an ‘organised’ upheaval
Tir
ed of haggling with your milkman every morning over petty issues? Well, he deserves your sympathy rather than your scorn, for your neighbourhood milkman may soon be a thing of the past, thanks to ‘organised’ intervention in the sector both from India and overseas. With Wal-Mart CEO Lee and his team hunching out massive plans to ‘milk’ super colossal profits from the dairy sector in India, you could well imagine events getting quite nasty for the largely unorganised players. In the same league, Yakult Danone India, a joint venture between Japan based Yakult Honsha & Group Danone of France, is also gearing up to roll out their manufacturing unit for dairy products near the capital. With India being the largest producer of milk in the world & Rabo India Finance extrapolating Indian dairy market to reach an exorbitant Rs.4.4 trillion, players across the globe have lined up to mint money from the Indian cash cow. The world’s largest retailer – Wal-Mart will soon start sourcing milk directly from farmers in northern Indian states. To rope in as many farmers as possible and also to grab some from rivals, Wal-Mart is offering prices phenomenally higher than existing players.
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Source : IIPM Editorial, 2008
Tir
ed of haggling with your milkman every morning over petty issues? Well, he deserves your sympathy rather than your scorn, for your neighbourhood milkman may soon be a thing of the past, thanks to ‘organised’ intervention in the sector both from India and overseas. With Wal-Mart CEO Lee and his team hunching out massive plans to ‘milk’ super colossal profits from the dairy sector in India, you could well imagine events getting quite nasty for the largely unorganised players. In the same league, Yakult Danone India, a joint venture between Japan based Yakult Honsha & Group Danone of France, is also gearing up to roll out their manufacturing unit for dairy products near the capital. With India being the largest producer of milk in the world & Rabo India Finance extrapolating Indian dairy market to reach an exorbitant Rs.4.4 trillion, players across the globe have lined up to mint money from the Indian cash cow. The world’s largest retailer – Wal-Mart will soon start sourcing milk directly from farmers in northern Indian states. To rope in as many farmers as possible and also to grab some from rivals, Wal-Mart is offering prices phenomenally higher than existing players.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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