The sleeping beauty is awake! But, is she ready for more?
As k
ids, most of us were fond of fairy tales, and an all time favourite was the saga of the Sleeping Beauty. Remember the beautiful princess who goes into a slumber because of a wicked witch’s spell? But finally after 100 years, a prince and his magical kiss awakens the princess. The tale of India’s radio industry is identical. Though the oldest and cheapest electronic medium, radio was on death bed (thanks to the stringent government policies) till about a few years ago. But just when naysayers were lifting their pens to write obituaries for the medium, the good fairy’s magic worked and policymakers loosened stringent policies, implemented privatisation, ushered in the revenue sharing regime, and opened up the sector to 20% FDI. The magic kiss truly awakened India’s radio industry.... For example, while in the license fee regime, a radio channel was at best able to earn an EBITDA of 8%, now with the revenue sharing structure, the same has gone upto a whopping 53% today. Going forward, the I&B Ministry has recently given approval to another 175 new radio channels, to be launched by the end of 2007.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
As k
ids, most of us were fond of fairy tales, and an all time favourite was the saga of the Sleeping Beauty. Remember the beautiful princess who goes into a slumber because of a wicked witch’s spell? But finally after 100 years, a prince and his magical kiss awakens the princess. The tale of India’s radio industry is identical. Though the oldest and cheapest electronic medium, radio was on death bed (thanks to the stringent government policies) till about a few years ago. But just when naysayers were lifting their pens to write obituaries for the medium, the good fairy’s magic worked and policymakers loosened stringent policies, implemented privatisation, ushered in the revenue sharing regime, and opened up the sector to 20% FDI. The magic kiss truly awakened India’s radio industry.... For example, while in the license fee regime, a radio channel was at best able to earn an EBITDA of 8%, now with the revenue sharing structure, the same has gone upto a whopping 53% today. Going forward, the I&B Ministry has recently given approval to another 175 new radio channels, to be launched by the end of 2007.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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