Canon plans to soon become the largest Japanese brand in India
What comes to your mind when you hear the word ‘Canon’? In all probability the answer would be ‘cameras’. Not without reason.
Despite having a slew of innovative products in its kitty, the Japanese company’s marketing and branding exercise in India has mostly revolved around cameras over the last decade. But no more! As Canon ramps up its act and tries to corner a bigger share from its rivals (read: HP), it has planned a massive communication blitzkrieg for its range of scanners, printers, copiers, business solutions, apart from just digital cameras and camcorders. Today, with its offices spread in 7 cities across India, Canon is also gung-ho on increasing its manpower, leaving no stones unturned to enhance its key position in the Indian market. In a free-wheeling conversation with 4Ps B&M, Alok Bhardwaj, Senior Vice President, Canon India Pvt. Ltd. reveals the game plan and shares future plans for Canon India.
In India, Canon is largely perceived as a camera company. Comment.
I don’t think so. Canon is an extremely strong tech company and we believe tech development is our USP. That’s how the market perceives us. But yes, since the digital camera age began to swoop the world in 2000 and the craze in India took over in 2005, we focused a lot on digital camera range. In 2007, Canon has emerged as the No.2 player in India’s digital camera market.
What comes to your mind when you hear the word ‘Canon’? In all probability the answer would be ‘cameras’. Not without reason.
Despite having a slew of innovative products in its kitty, the Japanese company’s marketing and branding exercise in India has mostly revolved around cameras over the last decade. But no more! As Canon ramps up its act and tries to corner a bigger share from its rivals (read: HP), it has planned a massive communication blitzkrieg for its range of scanners, printers, copiers, business solutions, apart from just digital cameras and camcorders. Today, with its offices spread in 7 cities across India, Canon is also gung-ho on increasing its manpower, leaving no stones unturned to enhance its key position in the Indian market. In a free-wheeling conversation with 4Ps B&M, Alok Bhardwaj, Senior Vice President, Canon India Pvt. Ltd. reveals the game plan and shares future plans for Canon India.In India, Canon is largely perceived as a camera company. Comment.
I don’t think so. Canon is an extremely strong tech company and we believe tech development is our USP. That’s how the market perceives us. But yes, since the digital camera age began to swoop the world in 2000 and the craze in India took over in 2005, we focused a lot on digital camera range. In 2007, Canon has emerged as the No.2 player in India’s digital camera market.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
3 comments:
The sunday indian great initiative by prof arindam chaudhuri
I am regular reader of the sunday indian magazine
All magazines by IIPM rocks
Post a Comment