IPL won the toss. Does ICL have it in them to deliver a winning knock? By PALLAVI SRIVASTAVA
Much before the first ball is bowled, the Indian
Premier League (IPL) action off the field has created a frenzy. In just the bidding process, IPL has garnered a whopping $700 million. In the hullabaloo over IPL, comes a distant cry about the fate of Subhash Chandra promoted Indian Cricket League (ICL). Will Chandra’s dream to make ICL as tall as BCCI ever materialise or will it remain just that, a sweet dream? 4Ps B&M takes a peek. The first round of tussle (the team bidding and sponsors) between ICL and IPL is over and IPL has emerged as the sure-shot winner in this round. On one hand, IPL has amassed huge sums of money for various teams, with names like the Ambanis, Mallya and King Khan bidding for IPL teams automatically bringing a lot of glitter, publicity and media hype for IPL. ICL, on the other hand, received a rather cold response for its team bidding. “Though ICL managed to get sponsors (TVS, Dish TV, Cotton County et al) for its teams, unlike IPL, it failed to lure the biggies of India Inc.,” points out a media analyst.
However, ICL’s confidence is still intact. Kapil Dev, ex-cricketer and ICL Chairman says, “Cricket promotion is the sole aim of the ICL. As I said, it is basically a platform for hundreds today and thousands in the future, to be able to do justice to their talent. This tournament could well change the face of international cricket. Although, we are not here to confront anyone, ICL will see more professional cricket.”
Much before the first ball is bowled, the Indian
Premier League (IPL) action off the field has created a frenzy. In just the bidding process, IPL has garnered a whopping $700 million. In the hullabaloo over IPL, comes a distant cry about the fate of Subhash Chandra promoted Indian Cricket League (ICL). Will Chandra’s dream to make ICL as tall as BCCI ever materialise or will it remain just that, a sweet dream? 4Ps B&M takes a peek. The first round of tussle (the team bidding and sponsors) between ICL and IPL is over and IPL has emerged as the sure-shot winner in this round. On one hand, IPL has amassed huge sums of money for various teams, with names like the Ambanis, Mallya and King Khan bidding for IPL teams automatically bringing a lot of glitter, publicity and media hype for IPL. ICL, on the other hand, received a rather cold response for its team bidding. “Though ICL managed to get sponsors (TVS, Dish TV, Cotton County et al) for its teams, unlike IPL, it failed to lure the biggies of India Inc.,” points out a media analyst.However, ICL’s confidence is still intact. Kapil Dev, ex-cricketer and ICL Chairman says, “Cricket promotion is the sole aim of the ICL. As I said, it is basically a platform for hundreds today and thousands in the future, to be able to do justice to their talent. This tournament could well change the face of international cricket. Although, we are not here to confront anyone, ICL will see more professional cricket.”
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