Exec. Chairman and Regional CD, McCann-Erickson
Rang De Basanti rocks... but his favourite remains ‘creating ads’!
They call him a prodigy, a maverick of sorts. People who have worked with him swear by his creative prowess, just like Prannoy Roy did recently in an informal chat show on television. But at heart, Prasoon Joshi, the Exec. Chairman & Regional CD, McCann-Erickson appears to be just a simple man from the valleys of Kumaon. He has written four poetry books, composes fabulous lyrics (Rang De Basanti, Fanaa...) and even sings at times, but advertising remains his first love as he proclaims, “I love advertising and if I do have to make a choice, it’s definitely going to be advertising. It’s something that has taught me a lot in life...” This man is the big hand behind the creative scene at McCann since 2002, when he took over as Creative Director and as is visible, he has only got better with every passing day...
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
They call him a prodigy, a maverick of sorts. People who have worked with him swear by his creative prowess, just like Prannoy Roy did recently in an informal chat show on television. But at heart, Prasoon Joshi, the Exec. Chairman & Regional CD, McCann-Erickson appears to be just a simple man from the valleys of Kumaon. He has written four poetry books, composes fabulous lyrics (Rang De Basanti, Fanaa...) and even sings at times, but advertising remains his first love as he proclaims, “I love advertising and if I do have to make a choice, it’s definitely going to be advertising. It’s something that has taught me a lot in life...” This man is the big hand behind the creative scene at McCann since 2002, when he took over as Creative Director and as is visible, he has only got better with every passing day...
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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