What’s more, SRK
has no intentions to stop with cricket. He wants to invest his time and money in other sports too, just that “starting with cricket makes more business sense,” says the Badshah of Bollywood himself. The vision is to move onto hockey and eventually football. “If you want to make a particular sport popular in the country, you need to make it sensible, business-wise,” affirms the King Khan.
Cricket is not the only business foray that Shah Rukh is eyeing. Being India’s ruling entertainment czar, where his very touch has the ability to transform the fortunes of a Bollywood flick, a television show or even an on-stage performance, SRK is raking in enough moolah for himself as an actor and entertainer-par-excellence. But the man, who likes to be in the driving seat, was not content with that. He kept hinting to his friends in the industry about his latent entrepreneurial fire. “He used to keep telling me, “I’m damn good at business’,” says Director, Aziz Mirza. And true to his ambition, he made his debut as a businessman in 1999 with his production company Dreamz Unlimited, along with friend Juhi Chawla and Aziz Mirza. The first film under this banner – Phir Bhi Dil Hai Hindustani – did not do very well. So, he dreamed up the big-budget Asoka, under Arclightz and Films, SRK’s second production banner.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
has no intentions to stop with cricket. He wants to invest his time and money in other sports too, just that “starting with cricket makes more business sense,” says the Badshah of Bollywood himself. The vision is to move onto hockey and eventually football. “If you want to make a particular sport popular in the country, you need to make it sensible, business-wise,” affirms the King Khan.Cricket is not the only business foray that Shah Rukh is eyeing. Being India’s ruling entertainment czar, where his very touch has the ability to transform the fortunes of a Bollywood flick, a television show or even an on-stage performance, SRK is raking in enough moolah for himself as an actor and entertainer-par-excellence. But the man, who likes to be in the driving seat, was not content with that. He kept hinting to his friends in the industry about his latent entrepreneurial fire. “He used to keep telling me, “I’m damn good at business’,” says Director, Aziz Mirza. And true to his ambition, he made his debut as a businessman in 1999 with his production company Dreamz Unlimited, along with friend Juhi Chawla and Aziz Mirza. The first film under this banner – Phir Bhi Dil Hai Hindustani – did not do very well. So, he dreamed up the big-budget Asoka, under Arclightz and Films, SRK’s second production banner.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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