Dr. Nalin Shinghal believes there is a need for more public-private partnerships in the industry
What are your plans for 2010?
This year definitely is an important one as on one hand, we have a religious festival like Kumbh Mela and on the other hand, we do have two important sports events happening in India; and then with the recession being finally over, more and more tourist are expected to come in and we do have big plans with this year. We are targeting all the segments from luxury to middle class customers and then from foreigners to Indians. We would also be rolling out several brands this year, with each of these brands targeted to different groups of audiences. Like we have the Bharat Darshan train, which focuses on pilgrimage; then we have value added trains; trains highlighting specific regions like Kerala, et al.
Last year, you tied up with Cox & Kings; how is that venture doing? Are you open to more such tie ups?
That venture is still on and this March, we would be rolling out a luxury train with Cox & Kings. We are open to more such tie ups as we believe that private and government tie ups are increasingly required in this industry. For instance, there are many places where the railway is present but to develop a good resort, we can tie up with some private players. In 2010, you would see more such tie ups.
What are the potential bottlenecks for Indian travel and tourism industry?
Infrastructure definitely remains the biggest challenge but I think the government is really taking care of it. I would rather say the challenge always remains in making tourism more affordable.
What are your plans for 2010?
This year definitely is an important one as on one hand, we have a religious festival like Kumbh Mela and on the other hand, we do have two important sports events happening in India; and then with the recession being finally over, more and more tourist are expected to come in and we do have big plans with this year. We are targeting all the segments from luxury to middle class customers and then from foreigners to Indians. We would also be rolling out several brands this year, with each of these brands targeted to different groups of audiences. Like we have the Bharat Darshan train, which focuses on pilgrimage; then we have value added trains; trains highlighting specific regions like Kerala, et al.
Last year, you tied up with Cox & Kings; how is that venture doing? Are you open to more such tie ups?
That venture is still on and this March, we would be rolling out a luxury train with Cox & Kings. We are open to more such tie ups as we believe that private and government tie ups are increasingly required in this industry. For instance, there are many places where the railway is present but to develop a good resort, we can tie up with some private players. In 2010, you would see more such tie ups.
What are the potential bottlenecks for Indian travel and tourism industry?
Infrastructure definitely remains the biggest challenge but I think the government is really taking care of it. I would rather say the challenge always remains in making tourism more affordable.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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