Vijay Narayan
VP, Marketing & Communications, Havells India
I think the most memorable marketing moment for Havells India was the decision to increase our span in the marketing and advertising world in 2007. That year, we increased our marketing budget by 200%, which was quite a leap forward, as till then, we were not a big name as far as the list of media advertisers went. We chose the game of cricket as our main proposition and started advertising heavily via that mode. Havells had suddenly become a big name in the world of media buying, and this marketing initiative helped us greatly.
VP, Marketing & Communications, Havells India
I think the most memorable marketing moment for Havells India was the decision to increase our span in the marketing and advertising world in 2007. That year, we increased our marketing budget by 200%, which was quite a leap forward, as till then, we were not a big name as far as the list of media advertisers went. We chose the game of cricket as our main proposition and started advertising heavily via that mode. Havells had suddenly become a big name in the world of media buying, and this marketing initiative helped us greatly.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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