Ankush Arora
VP-Marketing, General Motors India
It was at a time when out parent company in the U.S. filed for bankruptcy and we in India started a campaign featuring our MD Karl Slym. However, we also carried out an after-sales service programme on a large scale in major cities. The camp wasn’t only focusing on giving the best service to the consumers but also on giving an overall pleasant experience to the user. In fact, the particular camp helped us retain our part of sales as it helped in generating a lot of good word-of-mouth advertising. I was very much astonished by the kind of response it got from the consumers.
VP-Marketing, General Motors India
It was at a time when out parent company in the U.S. filed for bankruptcy and we in India started a campaign featuring our MD Karl Slym. However, we also carried out an after-sales service programme on a large scale in major cities. The camp wasn’t only focusing on giving the best service to the consumers but also on giving an overall pleasant experience to the user. In fact, the particular camp helped us retain our part of sales as it helped in generating a lot of good word-of-mouth advertising. I was very much astonished by the kind of response it got from the consumers.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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