Monday, August 23, 2010

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Ankush Arora

VP-Marketing, General Motors India

It was at a time when out parent company in the U.S. filed for bankruptcy and we in India started a campaign featuring our MD Karl Slym. However, we also carried out an after-sales service programme on a large scale in major cities. The camp wasn’t only focusing on giving the best service to the consumers but also on giving an overall pleasant experience to the user. In fact, the particular camp helped us retain our part of sales as it helped in generating a lot of good word-of-mouth advertising. I was very much astonished by the kind of response it got from the consumers.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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