Jnaneshwar Sen
VP – Marketing, Honda SIEL
Honda’s products are known for their quality and impeccable performance worldwide and the case in India is no different. Be it the City, Jazz or Civic, its products always have been received with open arms by the Indian consumers. But then, for a price sensitive country like India, it’s the automaker’s marketing strategy, which has played a critical role in its success. Moreover, this success has now laid the foundation for Honda’s aggressive plans for the country. Now the company expects its new small car to be launched in 2012 and priced below Jazz, to boost volumes of the automaker in the country.
VP – Marketing, Honda SIEL
Honda’s products are known for their quality and impeccable performance worldwide and the case in India is no different. Be it the City, Jazz or Civic, its products always have been received with open arms by the Indian consumers. But then, for a price sensitive country like India, it’s the automaker’s marketing strategy, which has played a critical role in its success. Moreover, this success has now laid the foundation for Honda’s aggressive plans for the country. Now the company expects its new small car to be launched in 2012 and priced below Jazz, to boost volumes of the automaker in the country.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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