HP Expand its Product Line Up

After the acquisition of Compaq, HP has been able to expand its product line up. The company now offers the entire computing hardware from desktops to printers. This allows HP to offer total solutions to consumers, who are looking for uniform platforms. With consumers increasingly focussing on single branded platforms, HP is hitting Dell where it hurts the most – its core competence. The direct selling model seems to have outlived its relevance. Dell will have to be aggressive on retail in order to counter HP’s advances. Otherwise, there could be more shocks and we’re not talking about the batteries now!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006