The family now can be seen picking up paper towels, tissue papers, variety of jams and marmalades, experimenting various breakfast cereals, chocolates etc. Shopping is a lifestyle statement for them. They are trying out different options for soaps, liquid handwash, creams, gels and the works. Most retail audits and market surveys are revealing this paradigm shift in the spending habits. The family also gets a strange sense of liberation and in control, as all of them pick the products off the shelves and put them in their cart/tray. And all that in the presence of other shoppers. This ability to make such purchases gives them a sense of pride. The result is a marketer’s delight – loaded bags. Malls allow consumers to flirt with various brands, and engage in a relationship as long as the courtship creates pleasure.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
No comments:
Post a Comment