The story of how Godrej was built... and transformed!
How does time affect change? It’s ironic,
but the last ten weeks seem to have changed Godrej more radically than the last ten decades had. angshuman paul and pawan chabra of 4Ps B&M get inside Godrej and present an electrifying view of the action, straight and live from the battlefield!
Though we couldn’t find any documentary confirmation, historians told us that Zoroastrians [Parsis] migrated to India in the 17th century, and were responsible for making Bombay a hub of “Sethias” [small scale traders], a handful of whom, over a period of time, with a steadfast outlook and passionate resolve, converted their mere ‘trade’ into never before seen Parsi conglomerates, like the Tatas, Wadias, and of course, our very own protagonist, Godrej!
We met Adi Godrej five times in Mumbai and Delhi before deciding to file in our story. And our story starts in the year 1897, a time when India was dominated by the East India Company and no Indian could even think of starting his or her own venture. Despite this, a man called Ardeshir Godrej resolutely started his own firm, a manufacturing unit [of locks] with just a few thousand rupees, under a garage shed in Lalbaug, Bombay, with a visionary intention to one day make the country economically independent. This company came to be known as Godrej & Boyce [a close family friend, Boyce, became the first stakeholder of the company by initially investing Rs.3,000 in the company]. Later, Ardeshir’s brother Pirojsha Godrej too joined him, laying the keystone for the Godrej Group, an enterprise that today is a pristine conglomerate worth Rs.75 billion. “As India has evolved, so too has Godrej. Today, more than 400 million consumers use one or the other Godrej product everyday,” claims Adi Godrej, CMD, Godrej Group.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
How does time affect change? It’s ironic,
but the last ten weeks seem to have changed Godrej more radically than the last ten decades had. angshuman paul and pawan chabra of 4Ps B&M get inside Godrej and present an electrifying view of the action, straight and live from the battlefield!Though we couldn’t find any documentary confirmation, historians told us that Zoroastrians [Parsis] migrated to India in the 17th century, and were responsible for making Bombay a hub of “Sethias” [small scale traders], a handful of whom, over a period of time, with a steadfast outlook and passionate resolve, converted their mere ‘trade’ into never before seen Parsi conglomerates, like the Tatas, Wadias, and of course, our very own protagonist, Godrej!
We met Adi Godrej five times in Mumbai and Delhi before deciding to file in our story. And our story starts in the year 1897, a time when India was dominated by the East India Company and no Indian could even think of starting his or her own venture. Despite this, a man called Ardeshir Godrej resolutely started his own firm, a manufacturing unit [of locks] with just a few thousand rupees, under a garage shed in Lalbaug, Bombay, with a visionary intention to one day make the country economically independent. This company came to be known as Godrej & Boyce [a close family friend, Boyce, became the first stakeholder of the company by initially investing Rs.3,000 in the company]. Later, Ardeshir’s brother Pirojsha Godrej too joined him, laying the keystone for the Godrej Group, an enterprise that today is a pristine conglomerate worth Rs.75 billion. “As India has evolved, so too has Godrej. Today, more than 400 million consumers use one or the other Godrej product everyday,” claims Adi Godrej, CMD, Godrej Group.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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