Ind
ia continues to forcefully still wear the ‘men behind the scenes’ tag. So what’s ailing the Indian apparel and fashion industry (if at all one could use the ‘ailing’ word)? “There is an increasing need for Indian designers to tie-up with corporations (abroad) so that both could move forward,” said Vijay Bhatt, a leading Bangalore-based retail consultant during a seminar at the recent Wills Lifestyle India Fashion Week (WIFW). Likewise, many in the industry feel that working associations with foreign business houses are essential in giving Indian designers a push. But the critical issue is, why would foreign firms even wish to tie-up with Indian designers whose names are not even known abroad? “We need to have a USP,” warns Vijay Mishra, CEO, W (a women’s-wear brand).
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
ia continues to forcefully still wear the ‘men behind the scenes’ tag. So what’s ailing the Indian apparel and fashion industry (if at all one could use the ‘ailing’ word)? “There is an increasing need for Indian designers to tie-up with corporations (abroad) so that both could move forward,” said Vijay Bhatt, a leading Bangalore-based retail consultant during a seminar at the recent Wills Lifestyle India Fashion Week (WIFW). Likewise, many in the industry feel that working associations with foreign business houses are essential in giving Indian designers a push. But the critical issue is, why would foreign firms even wish to tie-up with Indian designers whose names are not even known abroad? “We need to have a USP,” warns Vijay Mishra, CEO, W (a women’s-wear brand).For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006
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