Bajaj Auto is investing Rs.20 billion in a plant in Puneto manufacture three-wheelers & light four wheelers. Even component manufacturers are exuberant. N. K. Minda, MD, Minda Industries Ltd. states, “Given the growth in two wheelers and the initiatives being undertaken, NK Minda Group is confident of achieving 35-40% CAGR.” In conclusion, we reiterate that while the changing times may have changed customer aspirations, the aura or the perceived value proposition of the motorbike is enduring. So, bike aficionados need not worry; the ‘action’ in the segment is indeed far from over!
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Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006
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