DNA came out on the stands on July 30, 2005, armed with an editorial team that had the likes of Ayaz Menon, Sidharth Bhatia, Arati Jerath, Gautam Adhikari to name a few. DNA quickly created an impact with the reader through its all-colour newspaper, that also boasted of a smarter and sleeker design, providing analyses, views and of course news in an interactive fashion. Today, DNA has become the number two newspaper in Mumbai, and just within a year or so... Top 25 for us? Compellingly yes!
For Complete IIPM Article, Click on IIPM Article
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
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