“It is too early to comment, but I think it is one more medium to touch base with the consumers. But, placement is an important factor,” says Priti. Flytech seems to have thought that out already. As per the masterplan, hoardings will be placed in areas where the traffic is sluggish and jams are a common phenomenon in the peak hours. On a lighter note, at least those excruciating traffic jams will be a little less painful with these!
For Complete IIPM Article, Click on IIPM Article
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
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