Though known better for Bollywood’s love for the seductive scenic beauty of the tiny country at the heart of Europe, the relationship between India & Switzerland is much more deep rooted and dates back to 1856 when the Volkaart brothers (also referred to as the Swiss East India Company) established their trading office in India. Since then, there has been no looking back. Companies like Nestlé, Novartis and Holcim have become a part of the daily life of millions of Indians. After the establishment of diplomatic relations in 1948, an Indo- Swiss Joint Commission was set up in 1959 in order to amplify economic & commercial relations. This body still contributes towards the betterment of bilateral trade.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
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