What makes you a strong contender?
A committed team of top notch professionals, a strong supply chain and the ‘Solution Architect’ philosophy we work on is gaining strong momentum. And we believe that the inflection point for our growth is not far away.
What challenges did you face as a brand leader?
As a brand leader, it has always been a constant journey of evolution. The path from the top is unknown and every customer of ours expects us to deliver the best every time; but the ecosystem around this industry still needs to be fully developed. There are challenges around logistics too.
What do you think this era is meant for – out of the box ideas or simplicity and direct messages?
Both. You need out of the box ideas to break the clutter and you also need simple and direct messages as we are living in an extremely over communicated society. eYantra does not make a distinction or sees them as opposite sides of the spectrum. For instance, we offer a water clock as an out of the box gifting idea and yet it is simple and direct. Our endeavour is to work closely with clients and design and develop customised solutions that meet their marketing or organisation needs. We give more weightage to the thought as thoughts shape opinions and lead to decisions.
What are the lessons a young leader like you should take from the past generation of CEOs?
Stick to the basics i.e. treat your employees well, offer value to your customers, respect your vendors and be a good corporate citizen. Success will automatically follow.
What does the Gen Y teach you?
Think innovation. Think energy. Think customisation. Think technology. Think Design.
What has been more challenging of all the jobs you do as a leader?
As a manager, the principal challenge was to influence and shape the thinking of the vendors as they were not used to any benchmarks or standards and quality. Delivery commitment was also not seen by most of them as an important requisite. As a leader, the principal challenge was to create an ecosystem of creativity and innovation in the workplace.
Where do you see eYantra five years from now?
We will be a 1,000 employee strong company and would still be maintaining the leadership position in the industry. We also aim at becoming a pan Asia player in the next five years with strategic partnerships in several Asian countries besides having strong sourcing offices in China and the Far East.
A committed team of top notch professionals, a strong supply chain and the ‘Solution Architect’ philosophy we work on is gaining strong momentum. And we believe that the inflection point for our growth is not far away.
What challenges did you face as a brand leader?
As a brand leader, it has always been a constant journey of evolution. The path from the top is unknown and every customer of ours expects us to deliver the best every time; but the ecosystem around this industry still needs to be fully developed. There are challenges around logistics too.
What do you think this era is meant for – out of the box ideas or simplicity and direct messages?
Both. You need out of the box ideas to break the clutter and you also need simple and direct messages as we are living in an extremely over communicated society. eYantra does not make a distinction or sees them as opposite sides of the spectrum. For instance, we offer a water clock as an out of the box gifting idea and yet it is simple and direct. Our endeavour is to work closely with clients and design and develop customised solutions that meet their marketing or organisation needs. We give more weightage to the thought as thoughts shape opinions and lead to decisions.
What are the lessons a young leader like you should take from the past generation of CEOs?
Stick to the basics i.e. treat your employees well, offer value to your customers, respect your vendors and be a good corporate citizen. Success will automatically follow.
What does the Gen Y teach you?
Think innovation. Think energy. Think customisation. Think technology. Think Design.
What has been more challenging of all the jobs you do as a leader?
As a manager, the principal challenge was to influence and shape the thinking of the vendors as they were not used to any benchmarks or standards and quality. Delivery commitment was also not seen by most of them as an important requisite. As a leader, the principal challenge was to create an ecosystem of creativity and innovation in the workplace.
Where do you see eYantra five years from now?
We will be a 1,000 employee strong company and would still be maintaining the leadership position in the industry. We also aim at becoming a pan Asia player in the next five years with strategic partnerships in several Asian countries besides having strong sourcing offices in China and the Far East.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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