With rising disposable incomes & soaring aspirations, the second hand car market is on a roll
spirations have led man to the moon! The quest of being the best among peers is what spears a man ahead of the race. But all these desires come with lots of constraints – lack of finances being one of them. One such aspiration that has remained long unfulfilled for many Indians is the desire to own a family car. But no more! The second hand car market has made all those dreams of driving an opulent vehicle come true. The growing used car market across the country in the form of both organised and unorganised players is a testimony to the vast potential of this segment.
According to the Society of Automobile Manufacturers in India, the used car market currently in India stands at over one million units, almost as big as the new-car market (1.3 million units). But the used car market in India is highly unorganised, with the organised players accounting for just 20-25%. The main organised players are Maruti (True Value), Hyundai (Advantage), Ford (Assured), Mahindra (Automart India) & Honda (Auto Terrace). The situation is however, completely different in developed markets like the US and Europe, where organised players have grabbed nearly 90% of the used-car market pie. “Consumers’ decisions are fast getting influenced by the quality of after sales service and the value addition. An organised channel definitely adds to the value proposition with quality assurance through warranty,” assures Nikhil Kumar, General Manager Marketing, First Choice, M&M. Buying decision of a consumer really begins with scouring the used-car market for the best bargains. And it’s a known fact that very few Indian buyers pay an expert to evaluate the vehicle and mostly rely on personal mechanics and friends. Thus, a decision of going to an unorganised player might result in a redundant purchase.
spirations have led man to the moon! The quest of being the best among peers is what spears a man ahead of the race. But all these desires come with lots of constraints – lack of finances being one of them. One such aspiration that has remained long unfulfilled for many Indians is the desire to own a family car. But no more! The second hand car market has made all those dreams of driving an opulent vehicle come true. The growing used car market across the country in the form of both organised and unorganised players is a testimony to the vast potential of this segment.
According to the Society of Automobile Manufacturers in India, the used car market currently in India stands at over one million units, almost as big as the new-car market (1.3 million units). But the used car market in India is highly unorganised, with the organised players accounting for just 20-25%. The main organised players are Maruti (True Value), Hyundai (Advantage), Ford (Assured), Mahindra (Automart India) & Honda (Auto Terrace). The situation is however, completely different in developed markets like the US and Europe, where organised players have grabbed nearly 90% of the used-car market pie. “Consumers’ decisions are fast getting influenced by the quality of after sales service and the value addition. An organised channel definitely adds to the value proposition with quality assurance through warranty,” assures Nikhil Kumar, General Manager Marketing, First Choice, M&M. Buying decision of a consumer really begins with scouring the used-car market for the best bargains. And it’s a known fact that very few Indian buyers pay an expert to evaluate the vehicle and mostly rely on personal mechanics and friends. Thus, a decision of going to an unorganised player might result in a redundant purchase.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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