Here’s B&E’s lowdown on how to walk the ‘green mile’ without losing your way!
Finally, Recycle: Anything that can be recycled. Even if recycling is not an option look for an alternative use of a product rather than dumping it. Besides these, there are other measures that one can take like using CFL bulbs instead of the regular ones, and walking to the nearby grocery store instead of taking the car.
Such is the impact of this revolution that it hasn’t stopped even film personalities from jumping into the fray. Says Sabbas Joseph, Director Wizcraft, “We are currently using the IIFA platform to talk to the world about global warming and climate change. All the stars including Mr. Bachchan, (ambassador IIFA) and Akshay Kumar (ambassador Green Global Foundation) have dedicated time to take up the fight against global warming. The stars are talking about how we can help fight against the problem. Mr. Bachchan is talking about going green while Askhay Kumar talks of planting trees, some others about how you must unplug your mobile charger and still others on why it is better to cool your room at 24 degrees instead of 22 degrees to make a difference. Adds Bittu Sahgal, Editor Sanctuary magazine, “Every time you go out to buy medicines or vegetables for instance, a shopkeeper thrusts a plastic bag in your hand and by accepting it, you add to a very serious problem. Even if each of us uses only one or two bags a day, the problem becomes gigantic in a city where millions of people live.” Point taken. Then with a sense of humour, adds Sahgal, “Carry a cloth bag, like your grandmom used to!
So the next time around your exhibitionist neighbour rolls out of his driveway in a brand new set of wheels, instead of going green with envy just dole out a lesson on living green instead!!
Finally, Recycle: Anything that can be recycled. Even if recycling is not an option look for an alternative use of a product rather than dumping it. Besides these, there are other measures that one can take like using CFL bulbs instead of the regular ones, and walking to the nearby grocery store instead of taking the car.
Such is the impact of this revolution that it hasn’t stopped even film personalities from jumping into the fray. Says Sabbas Joseph, Director Wizcraft, “We are currently using the IIFA platform to talk to the world about global warming and climate change. All the stars including Mr. Bachchan, (ambassador IIFA) and Akshay Kumar (ambassador Green Global Foundation) have dedicated time to take up the fight against global warming. The stars are talking about how we can help fight against the problem. Mr. Bachchan is talking about going green while Askhay Kumar talks of planting trees, some others about how you must unplug your mobile charger and still others on why it is better to cool your room at 24 degrees instead of 22 degrees to make a difference. Adds Bittu Sahgal, Editor Sanctuary magazine, “Every time you go out to buy medicines or vegetables for instance, a shopkeeper thrusts a plastic bag in your hand and by accepting it, you add to a very serious problem. Even if each of us uses only one or two bags a day, the problem becomes gigantic in a city where millions of people live.” Point taken. Then with a sense of humour, adds Sahgal, “Carry a cloth bag, like your grandmom used to!
So the next time around your exhibitionist neighbour rolls out of his driveway in a brand new set of wheels, instead of going green with envy just dole out a lesson on living green instead!!
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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