Manish Sharma
Head – Marketing (Consumer Electronics & Home Appliances), Panasonic India
Manish joined Panasonic India in March 2008, a turning point in his career. Today, he heads the marketing act for Panasonic consumer durables division. He has been instrumental in devising and implementing Panasonic’s marketing strategies for building brand values, channel penetration and sales growth. He has worked towards introducing India specific products. Also, he has been instrumental in celebrity and sports endorsements for Panasonic. After Ranbir Kapoor’s successful stint as the Viera brand ambassador, he managed to rope in Katrina Kaif as the face of Panasonic’s Home Appliances range. The latest feather in his cap has been Panasonic’s foray into sports, with Panasonic becoming the Official Electronics Partner for the Delhi Daredevils Team and also for the Indian National football team. He believes that the most defining marketing moment in his career came during first quarter of 2009, when he took over as Head of Marketing of Panasonic.
For more articles, Click on IIPM Article.Head – Marketing (Consumer Electronics & Home Appliances), Panasonic India
Manish joined Panasonic India in March 2008, a turning point in his career. Today, he heads the marketing act for Panasonic consumer durables division. He has been instrumental in devising and implementing Panasonic’s marketing strategies for building brand values, channel penetration and sales growth. He has worked towards introducing India specific products. Also, he has been instrumental in celebrity and sports endorsements for Panasonic. After Ranbir Kapoor’s successful stint as the Viera brand ambassador, he managed to rope in Katrina Kaif as the face of Panasonic’s Home Appliances range. The latest feather in his cap has been Panasonic’s foray into sports, with Panasonic becoming the Official Electronics Partner for the Delhi Daredevils Team and also for the Indian National football team. He believes that the most defining marketing moment in his career came during first quarter of 2009, when he took over as Head of Marketing of Panasonic.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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