“Consumers trust maruti”

Shinzo Nakanishi, MD, Maruti Suzuki

B&E: In your view, which all factors played a major role in empowering Maruti Suzuki to save the grace of its bottomline in the last fiscal when almost all the other automakers were on their knees?

SN: In times of a slowdown, people do not want to take any risk. They prefer purchasing brands on which they have full trust; and in the automotive market Maruti Suzuki comes on the top on those grounds. Moreover, we saw the slowdown coming in the urban areas of the country and we moved rather aggressively into the rural and the semi-urban market, which helped a lot to cope up with the slowdown.

B&E: Your expectations from the ‘new’ government?

SN: The previous government helped a lot to deal with the dull phase in the automotive market, be it the excise cut or petrol price going down; the government surely helped many players to sustain in the second half of 2008. If the government can again provide more help, everyone will be more than happy.

B&E: Honda & Mahindra have tried their hands in hybrids, is Maruti Suzuki planning a hybrid for India?

SN: If Maruti Suzuki will bring a hybrid in India it will be through Suzuki Motor Corporation, Japan. The current hybrid that Suzuki has is a big car, but they are working on developing a small hybrid for the Indian market.

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Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

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Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
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“No schemes! No gimmicks!!”

LG finally had it right the third time in india. now it is decisively upping the stakes

B&E: What factors have worked for you in India?

VT: We have been in the Indian market for 14 years now, and believe that our foresight and belief in the country and commitment to the telecom market, along with work with the government have helped grow the telecom industry. Nokia devices today straddle a comprehensive range of products at every price point for all segments. India is not only its second largest market globally, but is also one of the only three countries, where Nokia has an end-to-end presence, including a manufacturing unit, R&D centres and over 10,000 employees.

B&E: What strategy did you adopt in the initial days to help you penetrate the Indian market?

VT: Nokia had a holistic approach towards developing the market and growing its consumer base. Our strategy has hence been focused on investing before time, understanding different consumer needs, building a strong product portfolio that caters to all segments of the market and making our products and services relevant to the Indian market. We were the first to invest in setting up a robust distribution network, to understand the potential of having an effective after sales network. Today, our reach and scale is amongst the best in consumer durable industry, let alone handset industry.

Read more.....

Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri

and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)