...to sell-off a fortune to a rookie named Apple!
“How about earning $1 million worth of my company’s equity for 3 days in your garden (that’s where you basically do your research!)... Deal?” What if your competitor proposes this to you? Great deal, isn’t it? Well, not really... Cut to 1979, officials at Xerox Corp., learnt this lesson the hard way. Xerox, under David Kearnes then, had allowed engineers from Apple Inc. to learn the Graphical User Interface technology (GUI) during a 3-day learning session at Xerox’s Palo Alto Research Center, for a consideration of $1 million in Apple’s pre-IPO stocks. What followed shocked Xerox. Apple’s engineers soon launched a GUI-clad personal computer named ‘Apple Lisa’, arguably the first hit product from Apple! Jobs’ foresightedness for the technology and Xerox’s myopia, gave Apple the much needed lead in this regard. “When a company is new and small, it doesn’t seem like a giant competitive threat, so doing deals with it is not important enough for anyone to pay attention to. These companies become large competitors and the deals that were done years ago, which made sense back then, don’t make sense anymore,” supports Jeff Kagan, a Tech analyst. Well, the GUI technology today forms a part & parcel of every major OS in the world.
“How about earning $1 million worth of my company’s equity for 3 days in your garden (that’s where you basically do your research!)... Deal?” What if your competitor proposes this to you? Great deal, isn’t it? Well, not really... Cut to 1979, officials at Xerox Corp., learnt this lesson the hard way. Xerox, under David Kearnes then, had allowed engineers from Apple Inc. to learn the Graphical User Interface technology (GUI) during a 3-day learning session at Xerox’s Palo Alto Research Center, for a consideration of $1 million in Apple’s pre-IPO stocks. What followed shocked Xerox. Apple’s engineers soon launched a GUI-clad personal computer named ‘Apple Lisa’, arguably the first hit product from Apple! Jobs’ foresightedness for the technology and Xerox’s myopia, gave Apple the much needed lead in this regard. “When a company is new and small, it doesn’t seem like a giant competitive threat, so doing deals with it is not important enough for anyone to pay attention to. These companies become large competitors and the deals that were done years ago, which made sense back then, don’t make sense anymore,” supports Jeff Kagan, a Tech analyst. Well, the GUI technology today forms a part & parcel of every major OS in the world.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)
