Walmart has failed to replicate success everywhere
They say ‘once bitten, twice shy’; unfortunately Wal-Mart didn’t learn even after a dozen bites!!! Its failure saga began in Germany, where it couldn’t adapt to the German consumers’ culture of hunting for the cheapest products in multiple stores and their resistance to hypermarkets. Finally after incurring losses of $1 billion, Wal-Mart was compelled to sell its 85 stores in 2006 to rival Metro AG. There are also other incidents in other countries which prove how Walmart’s international plans have been smashed to smithereens. It had to invest £337 million to get a grip on its suffering business in Japan (2005), sold-off 16 stores in South Korea (2006), found existence literally impossible in Brazil and Mexico (where sluggish gains and dreadful public relations marred it all). Even Prof. Alan Rugman of Indiana University comments, “Wal-Mart is not competing globally... The first and foremost duty of any retail chain before going global is to gather local knowledge...” When will Walmart learn?
They say ‘once bitten, twice shy’; unfortunately Wal-Mart didn’t learn even after a dozen bites!!! Its failure saga began in Germany, where it couldn’t adapt to the German consumers’ culture of hunting for the cheapest products in multiple stores and their resistance to hypermarkets. Finally after incurring losses of $1 billion, Wal-Mart was compelled to sell its 85 stores in 2006 to rival Metro AG. There are also other incidents in other countries which prove how Walmart’s international plans have been smashed to smithereens. It had to invest £337 million to get a grip on its suffering business in Japan (2005), sold-off 16 stores in South Korea (2006), found existence literally impossible in Brazil and Mexico (where sluggish gains and dreadful public relations marred it all). Even Prof. Alan Rugman of Indiana University comments, “Wal-Mart is not competing globally... The first and foremost duty of any retail chain before going global is to gather local knowledge...” When will Walmart learn?
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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