Marketing

If that’s giving a lot, think about this Swedish furniture company, which was ranked 11th, not in terms of its furniture business, but for being one of the best-earning ‘eateries’! Furniture giant Ikea lures customers with cheap warm meals! One out of every 20 euros spent at Ikea goes into its cheap meals menu. It’s not just a hot dog for €1, the company also provides free baby-sitting services, so moms and dads can shop in peace. Clearly, the customer should not just be well taken care of, but also be provided an environment that astounds their experience pleasurably.


For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Gay PRIDE?

Female fans of Lance Bass, of former boyband *NSync, can kiss any high-flying dreams of meeting this heart-throb and having him fall in love with them Bye Bye Bye. Yep, Lance is the most recent to join the alarmingly increasing group of young, good-looking men in showbiz who have taken to “coming out”. With their new, er, options, many a woman is left dejected…You sure are Tearin’ Up thousands of hearts Lance! d-class innovations!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Oil Supply Problem

The oil supply problem will not disappear. Oil experts have started to voice their warnings about the coming depletion of oil reserves roughly ten years ago, though in vain. Only 5 years ago oil was traded at $12 per barrel; that was really close to a free lunch. And the world’s lunch grew dramatically: Daily global oil consumption is estimated by OPEC to have been around 82.4 million barrels in 2005. That amounts to a total of more than 30 billion barrels annually, with a rise of 1.4% forecasted for 2006. Is that too much pessimism for you? Step outside, look upwards and you can see the most reliable form of energy for the next couple of millions of years. The sun delivers about 11,000 times the energy we are currently in need of! This means, if we can utilize only 1/11000th of the solar energy, we could actually give up creating lunar landscapes on our small earth.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Indain Inc. On Dream Run

Their dream run is quite obvious from the fact that the consolidated PAT for 29 cement companies shows a stunning 246% growth during the quarter. Only three companies, out of the 29 under consideration, have grown at less than 100%. Market leader ACC has posted 184% growth. The IT sector came up good as always with the major industry giants like Infosys, Satyam and Wipro posting healthy growth. Net profits of Satyam soared by 75% and that of Infosys and Wipro went up by 54% and 53%, respectively. Pharma companies showed a growth in PAT of 24%. Pfizer was outstanding with growth in PAT of 131%. The banking sector displayed a mixed bag of fortunes with SBI, the country’s largest bank, booking a 34% fall in profit and ICICI Bank, the country’s largest private sector bank, moving up by 17%.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

IIPM - DR-CAFTA

The deprived sections of the population, on the other hand, make up for 87% of farmers, having 15% of land and marginal access to marketing and credit facilities. With the US dominating the economy, receiving about 34% of Guatemala’s exports, small farmers are being pushed out to make way for large exporters linked to the US market. This factor explains that even with a sustained growth of 8% in exports, the country ranks a lowly 117 in the Human Development Index (UNDP). In such a gloomy scenario, the ostensible positive ratification of DR-CAFTA (Dominican Republic-Central American Free Trade Agreement) by Guatemala’s congress has actually ushered in American economic ascendancy from the back door, cheating Guatemala’s local firms.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

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