If diversification is the strategy, then why the new concept of Brand SRS? What’s your marketing strategy and logic for Brand SRS?
Brand SRS now has a life of its own and its customers are the ones who breathe life into this giant that is today worth Rs.2,000 crore a year. We intend to strengthen our brand equity further by reaching out to newer locations with our various offerings and maintaining our commitment to unparalleled service and quality.
But now one hears that one of your future plans is even to setup a full fledged sports university?
This educational initiative is still in the planning stage and any formal announcement will only be made when the plans have taken a concrete shape; but yes, SRS Group will definitely venture into the education sector in the future.
Your future expansion plans?
We are currently in an expansion mode for all our business operations. We will launch many new SRS Cinemas multiplexes, SRS Value Bazaar retail stores and SRS 7Dayz food courts in new cities and towns during the course of the year. We intend to bring out an IPO this year to partly fund our expansion plans particularly for our retail & entertainment divisions. SRS Value Bazaar is a chain of retail stores with 34 outlets spread across many cities in north India. The number of outlets is expected to touch 100 by CY 2011. We are also expanding our multiplex chain, SRS Cinemas and will invest close to Rs.50 crore to add 24 more screens to our current portfolio of 21 screens by the year end and reach out to new cities in North India including Varanasi, Bijnor, Agra, Ludhiana and Patiala. We are expecting several of our real estate projects to be made operational within this year. Our focus is on creating affordable real estate properties which are high in terms of quality in different formats including flats, independent floors, farmhouses, commercial office space etc. We are gearing up to meet the demand and plan to launch new projects this year to cater to several segments.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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